CUPERTINO, CALIFORNIA — In an unexpected blend of technology and fashion, Apple has partnered with renowned Japanese design house ISSEY MIYAKE to introduce a brand-new accessory — the iPhone Pocket ISSEY MIYAKE. This 3D-knitted iPhone case combines Apple’s minimalist design language with ISSEY MIYAKE’s innovative textile craftsmanship, offering both style and functionality.
The iPhone Pocket will be officially available starting November 14 across major global markets, including the U.S., U.K., France, Italy, Japan, Singapore, South Korea, Greater China, and Taiwan. Priced at $149.95 (short strap) and $229.95 (long strap), this exclusive accessory will also be showcased at flagship Apple Stores in New York, Tokyo, London, and Singapore.
iPhone Pocket ISSEY MIYAKE Design
Crafted in Japan, the iPhone Pocket ISSEY MIYAKE features a single-piece 3D-knitted construction inspired by the designer’s iconic “Pleats Please” clothing line. Made from a blend of polyester, nylon, and polyurethane, the fabric pouch delivers both durability and flexibility, allowing it to expand to hold an iPhone, AirPods, or even small personal items like keys.
The ribbed open structure subtly reveals its contents when stretched, offering users a tactile and visual connection to their device. The iPhone Pocket can be worn by hand, tied to a bag, or worn crossbody, reflecting the fashion label’s “a piece of cloth” philosophy — a fusion of simplicity, movement, and personal expression.
“The design of iPhone Pocket speaks to the bond between iPhone and its user,” said Yoshiyuki Miyamae, Design Director at MIYAKE DESIGN STUDIO. “It explores the joy of wearing iPhone in your own way.”
Echoing this sentiment, Molly Anderson, Apple’s Vice President of Industrial Design, said, “This clever extra pocket exemplifies our shared emphasis on craftsmanship and simplicity. The color palette was intentionally designed to mix and match with all iPhone models, encouraging personal style.”
iPhone Pocket ISSEY MIYAKE Colors, Availability, and Pricing
The iPhone Pocket ISSEY MIYAKE comes in eight vibrant colors — lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. The long strap design will be offered in sapphire, cinnamon, and black.
- Short strap iPhone Pocket: $149.95
- Long crossbody strap version: $229.95
The accessory’s debut comes shortly after Apple’s iPhone 17 and iPhone Air launch in September 2025, marking a clear move to bridge high fashion with high tech.
With the iPhone Pocket ISSEY MIYAKE, Apple continues to redefine the way users interact with their devices — transforming an everyday gadget into a wearable statement of style and identity. Combining Japanese design philosophy and Apple’s precision engineering, this 3D-knitted accessory represents the next evolution in luxury tech fashion.
